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What stock should a first-time reseller actually start with?

The usual first-order mistake is buying too much before you know whether it moves, or too little to make the courier worth paying. Here is how to size the first order against people you can actually name, not against a hope.

Side Hustle 23 October 2026 8 min read
A wooden cupboard shelf holding three plain brown paper parcels tied with string, stacked small to large, beside a clipboard with a lined sheet, a pencil and a phone
The short answer

Buy the pack you can break even on with people you already know. At the suggested price that is four buyers for the 5-jar Starter, eight for the 10-jar Grower and eleven for the 15-jar Builder. If you cannot name them yet, start small. Bigger packs cost less per jar, but tie up more cash before the first sale.

A note on this page. The figures here are worked examples using the Army's suggested pricing, not a promise of sales or income. What you actually earn depends on how many jars you sell, which nobody can know in advance. See what this is not for the full picture.
At a glance
The three packs
Starter is 5 jars at R95, Grower 10 at R90, Builder 15 at R85 (as of October 2026).
Cash out on day one
With the R75 courier, that is R550, R975 or R1 350.
Free courier
Courier is free once one order reaches 20 jars, counted across every pack in it.
Delivery
Stock arrives by courier in two to four days anywhere in South Africa. Collection is not available yet.
The unknown
How fast your jars sell. Nobody can tell you that, including us.

What is the real trade-off between a small and a large first order?

A bigger pack lowers the price of each jar, and a smaller pack lowers what you risk. Both are real. Square's guide to inventory puts the cost side plainly: "Excess inventory ties up capital" that could be used elsewhere. Too little stock has a cost too: an empty shelf the week people ask.

For a first order the second problem is easier to fix. If a Starter pack sells out, you order again, and it arrives in a few days. If a Builder pack sits, the money stays on the shelf until it moves.

The three packs, with courier counted (as of October 2026)
PackJarsYou payWith R75 courierPer jar, courier inSuggested sell
Starter5R475R550R110R143
Grower10R900R975R97.50R135
Builder15R1 275R1 350R90R128

The courier column matters more than it looks. On a Starter pack the flat R75 adds R15 to every jar. On a Builder pack it adds R5. That is the honest case for a bigger order, and it only holds if the jars sell.

How do you size the first order?

Count names, not hopes. Write down the people who would plausibly buy a jar from you in the first couple of weeks: family, neighbours, people at work, a church or stokvel group. Then match the list to the break-even line for each pack.

  1. 1

    Write the list

    Real names only. “People at work” is not a name.

  2. 2

    Be strict

    Cross off anyone who would only buy to be kind. They may still buy, but do not plan on them.

  3. 3

    Count what is left

    Four names covers a Starter at the suggested price. Eight covers a Grower. Eleven covers a Builder.

  4. 4

    Pick the pack your list covers

    If it falls between two packs, take the smaller one.

Break-even here means your takings cover the pack and the courier. Four Starter jars at R143 bring in R572 against R550. Eight Grower jars at R135 bring in R1 080 against R975. Eleven Builder jars at R128 bring in R1 408 against R1 350.

Three-column comparison: Starter, 5 jars, R475 for the pack, R550 with courier; Grower, 10 jars, R900, R975 with courier; Builder, 15 jars, R1 275, R1 350 with courier. Courier is free from 20 jars in one order.
What each first order costs on the day, courier included.

Who is each pack actually for?

Each pack suits a different starting point, and none is the right answer for everyone. The descriptions below are the ones on the price list.

Which first pack fits which starting point
PackHow the price list describes itSuits you if
Starter, 5 jars"The smallest way in. Enough to sell to family, neighbours and the people you work with."You have never sold anything before, or you want to see how people react before spending more.
Grower, 10 jars"A middle step — more stock than Starter, without jumping straight to Builder."You can name eight or more buyers, or a Starter would likely sell out in the first week.
Builder, 15 jars"More stock, so you do not run out the week everybody wants one."You already sell to a regular crowd, such as a workplace, a market table or a WhatsApp group that buys.

The price list marks Builder as where most people start. That is a general pointer, not what your list can carry. A Starter that sells out is a better first month than a Builder that does not.

Should you combine packs to reach free courier?

Only if you would sell the extra jars anyway. Courier is free from 20 jars in one order, and the count covers every pack in the basket. No single pack reaches 20, so free courier always means a combination.

Ways to reach 20 jars in one order (as of October 2026)
CombinationJarsYou payCourierPer jar
Builder + Starter20R1 750FreeR87.50
Two Growers20R1 800FreeR90
Four Starters20R1 900FreeR95

Builder plus Starter is the cheapest way to 20. Compared with a Builder alone at R1 350 with courier, it costs R400 more for five more jars, because the R75 courier falls away. That works out to R80 for each extra jar.

Be careful with this one

Free courier saves R75 once. Twenty jars you cannot sell yet cost R1 750 up front. Chasing the free courier on a first order is how a small saving turns into a lot of stock on the shelf.

When should you order again?

Before you run out, not after. Inventory guides call this a reorder point. Zoho's version is simple: multiply your daily average sales by the supplier's lead time, then add the safety stock you keep to avoid running out.

Here the lead time is the courier window of two to four days. Say, as an example, you sell about one jar a day. Four days of cover plus a small buffer means ordering again when you have around five or six jars left. If you sell slower, wait longer.

Square also suggests checking what actually sold before you reorder, rather than ordering out of habit. Your first pack is the only real sales data you will have, so use it to size the second order.

What happens to jars you do not sell?

They are yours. There is no deadline and nothing to pay back, and there is no contract or monthly minimum. A slow first pack means stock waiting for longer, not a bill.

That is also why starting small is low-risk here. You can reorder as often as you like, so a small first order does not lock you out of anything. The arrangement stays the same at every size: buy the pack at our price, sell each jar at yours, keep the difference.

The front of a jar of Aloe Yami Balm, 50 ml
The real jar: Aloe Yami Balm, 50 ml.
Worth knowing

For the full maths at every pack size, see what you can realistically make reselling. For getting the first jars seen, see selling on WhatsApp Status.

The short version
  • Match the pack to the buyers you can name: four for Starter, eight for Grower, eleven for Builder.
  • Bigger packs are cheaper per jar but put more cash at stake before the first sale.
  • Courier adds R15 a jar on a Starter and R5 on a Builder.
  • Free courier needs 20 jars in one order. Only combine packs if you would sell the extra jars anyway.
  • Reorder before you run out, using what your first pack actually sold.

Common questions

How much stock should a first-time reseller buy?

Enough that people you can already name would cover the cost. For Aloe Yami Balm at the suggested price, four buyers cover the 5-jar Starter pack with courier, eight cover the 10-jar Grower and eleven cover the 15-jar Builder. If your list falls between two packs, take the smaller one.

Which Aloe Yami pack should I start with?

Starter suits someone who has never sold before or wants to test the reaction first. Grower suits someone who can name eight or more buyers. Builder suits someone who already sells to a regular crowd. There is no wrong pack, only one that matches how fast you can sell.

Is the biggest pack always the better deal?

Per jar, yes: R85 on Builder against R95 on Starter, and the R75 courier is spread over more jars. But it puts R1 350 at stake before the first sale, against R550 for a Starter. A cheaper jar only helps if it sells.

How do I get free courier on my first order?

Courier is free once one order reaches 20 jars, counted across every pack in it. The cheapest way to 20 is a Builder plus a Starter, at R1 750. Only do it if you would sell the extra jars anyway, because the saving is R75.

When should I order more stock?

Before you run out. Courier takes two to four days, so multiply how many jars you sell a day by four and add a small buffer. If you sell about a jar a day, order again with around five or six jars left.

What if my first pack does not sell?

The jars are yours. There is no deadline, nothing to pay back, no contract and no monthly minimum. Unsold stock waits on your shelf until it sells.

Still deciding? The help page covers stock, delivery and the arrangement, or send us a WhatsApp.

Compare the three packs

One price list for everyone, with the total in front of you all the way down the order form.